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1

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Lee, Dokyun, Hosanagar, Kartik, Nair, Harikesh S.

Journal:

Management Science

Year:

2018

Language:

english

File:

PDF, 1.47 MB

english, 2018

2

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Nair, Harikesh S, Manchanda, Puneet, Bhatia, Tulikaa

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 275 KB

english, 2010

3

Microbial Inoculants in Sustainable Agricultural Productivity || Formulations of Biofertilizers – Approaches and Advances

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2016

Language:

english

File:

PDF, 328 KB

english, 2016

4

Microbial Inoculants in Sustainable Agricultural Productivity || A Novel Tool of Nanotechnology: Nanoparticle Mediated Control of Nematode Infection in Plants

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2016

Language:

english

File:

PDF, 302 KB

english, 2016

5

Detection of adulteration in milk: A review

Poonia, Amrita, Jha, Alok, Sharma, Rajan, Singh, Harikesh Bahadur, Rai, Ashwini Kumar, Sharma, Nitya

Journal:

International Journal of Dairy Technology

Year:

2016

Language:

english

File:

PDF, 209 KB

english, 2016

6

Solid waste management of temple floral offerings by vermicomposting using Eisenia fetida

Singh, Akanksha, Jain, Akansha, Sarma, Birinchi K., Abhilash, P.C., Singh, Harikesh B.

Journal:

Waste Management

Year:

2013

Language:

english

File:

PDF, 237 KB

english, 2013

7

Repositioning Dynamics and Pricing Strategy

Ellickson, Paul B, Misra, Sanjog, Nair, Harikesh S

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 592 KB

english, 2012

8

Adaptive Soil Management : From Theory to Practices || Will the Traditional Agriculture Pass into Oblivion? Adaptive Remote Sensing Approach in Support of Precision Agriculture

Rakshit, Amitava, Abhilash, Purushothaman Chirakuzhyil, Singh, Harikesh Bahadur, Ghosh, Subhadip

Year:

2017

Language:

english

File:

PDF, 1.45 MB

english, 2017

9

Treatment Pattern and Outcomes in Verrucous Carcinoma of Oral Cavity: A Single Institutional Retrospective Analysis from a Tertiary Cancer Center and Review of Literature

Rath, Satyajeet, Gandhi, Ajeet Kumar, Rastogi, Madhup, Agarwal, Akash, Singhal, Ashish, Sharma, Vikash, Khurana, Rohini, Singh, Harikesh Bahadur, Nanda, Sambit Swarup, Hadi, Rahat, Husain, Nuzhat

Journal:

Indian Journal of Otolaryngology and Head & Neck Surgery (Springer)

Year:

2020

Language:

english

File:

PDF, 325 KB

english, 2020

10

Social Ties and User-Generated Content: Evidence from an Online Social Network

Shriver, Scott K., Nair, Harikesh S., Hofstetter, Reto

Journal:

Management Science

Year:

2013

Language:

english

File:

PDF, 2.53 MB

english, 2013

11

Plant-Microbe Interactions in Agro-Ecological Perspectives || Influence of Climate Change, Rhizosphere, and Cultivation on Soil Fertility Determinants

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 513 KB

english, 2017

12

Plant-Microbe Interactions in Agro-Ecological Perspectives || Soil–Plant–Microbe Interactions: Use of Nitrogen-Fixing Bacteria for Plant Growth and Development in Sugarcane

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 1.03 MB

english, 2017

13

Plant-Microbe Interactions in Agro-Ecological Perspectives || Phytoremediation and Rhizoremediation: Uptake, Mobilization and Sequestration of Heavy Metals by Plants

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 879 KB

english, 2017

14

Modeling social interactions: Identification, empirical methods and policy implications

Wesley R. Hartmann, Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 243 KB

english, 2008

15

Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games

Journal:

Quantitative Marketing and Economics

Year:

2007

Language:

english

File:

PDF, 1.03 MB

english, 2007

16

Structural Workshop Paper —Discrete-Choice Models of Consumer Demand in Marketing

Chintagunta, Pradeep K., Nair, Harikesh S.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 545 KB

english, 2011

17

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Hartmann, Wesley, Nair, Harikesh S., Narayanan, Sridhar

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 363 KB

english, 2011

18

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Narayanan, Sridhar, Nair, Harikesh S

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 588 KB

english, 2013

19

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Lee, Dokyun, Hosanagar, Kartik, Nair, Harikesh

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 5.09 MB

english, 2017

20

Diversity of arbuscular mycorrhizal fungi in alkaline soils of hot sub humid eco-region of Middle Gangetic Plains of India

Parihar, Manoj, Rakshit, Amitava, Singh, Harikesh Bahadur, Rana, Kiran

Journal:

Acta Agriculturae Scandinavica, Section B - Soil & Plant Science

Year:

2019

Language:

english

File:

PDF, 2.27 MB

english, 2019

21

Secondary Metabolites of Plant Growth Promoting Rhizomicroorganisms (Discovery and Applications) || Secondary Metabolites of Metarhizium spp. and Verticillium spp. and Their Agricultural Applications

Singh, Harikesh Bahadur, Keswani, Chetan, Reddy, M. S., Sansinenea, Estibaliz, García-Estrada, Carlos

Year:

2019

Language:

english

File:

PDF, 583 KB

english, 2019

22

New Frontiers in Stress Management for Durable Agriculture ||

Rakshit, Amitava, Singh, Harikesh Bahadur, Singh, Anand Kumar, Singh, Uma Shankar, Fraceto, Leonardo

Year:

2020

File:

PDF, 13.41 MB

2020

23

A structural model of sales-force compensation dynamics: Estimation and field implementation

Sanjog Misra, Harikesh S. Nair

Journal:

Quantitative Marketing and Economics

Year:

2011

Language:

english

File:

PDF, 1.04 MB

english, 2011

24

A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin

Sanjog Misra, Harikesh S. Nair

Journal:

Quantitative Marketing and Economics

Year:

2011

Language:

english

File:

PDF, 208 KB

english, 2011

25

Nutrient Use Efficiency: from Basics to Advances || Role of Microorganisms in Plant Nutrition and Health

Rakshit, Amitava, Singh, Harikesh Bahadur, Sen, Avijit

Year:

2015

Language:

english

File:

PDF, 1.51 MB

english, 2015

26

Microbial Inoculants in Sustainable Agricultural Productivity || Nanoparticles: The Next Generation Technology for Sustainable Agriculture

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2016

Language:

english

File:

PDF, 230 KB

english, 2016

27

Microbial Inoculants in Sustainable Agricultural Productivity || Contribution of Microbial Inoculants to Soil Carbon Sequestration and Sustainable Agriculture

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2016

Language:

english

File:

PDF, 398 KB

english, 2016

28

Microbial Inoculants in Sustainable Agricultural Productivity || Challenges in Regulation and Registration of Biopesticides: An Overview

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2016

Language:

english

File:

PDF, 194 KB

english, 2016

29

Retail Competition and the Dynamics of Demand for Tied Goods

Hartmann, Wesley R., Nair, Harikesh S.

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 299 KB

english, 2010

30

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.01 MB

english, 2005

31

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Nair, Harikesh, Dubé, Jean-Pierre, Chintagunta, Pradeep

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 283 KB

english, 2005

32

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Nair, Harikesh S., Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand

Journal:

Marketing Science

Year:

2017

Language:

english

File:

PDF, 5.13 MB

english, 2017

33

Plant-Microbe Interactions in Agro-Ecological Perspectives || Microorganisms: Role for Crop Production and Its Interface with Soil Agroecosystem

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 343 KB

english, 2017

34

Plant-Microbe Interactions in Agro-Ecological Perspectives || Ameliorating Salt Stress in Crops Through Plant Growth-Promoting Bacteria

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 493 KB

english, 2017

35

Plant-Microbe Interactions in Agro-Ecological Perspectives || Potential Microbiological Approaches for the Remediation of Heavy Metal-Contaminated Soils

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 446 KB

english, 2017

36

Plant-Microbe Interactions in Agro-Ecological Perspectives || Potential of Beneficial Bacteria as Eco-friendly Options for Chemical-Free Alternative Agriculture

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 354 KB

english, 2017

37

Plant-Microbe Interactions in Agro-Ecological Perspectives || Microbial Interactions and Perspectives for Bioremediation of Pesticides in the Soils

Singh, Dhananjaya Pratap, Singh, Harikesh Bahadur, Prabha, Ratna

Year:

2017

Language:

english

File:

PDF, 392 KB

english, 2017

38

Modulation in phenolic root exudate profile of Abelmoschus esculentus expressing activation of defense pathway

Ray, Shatrupa, Mishra, Sandhya, Bisen, Kartikay, Singh, Surendra, Sarma, Birinchi Kumar, Singh, Harikesh Bahadur

Journal:

Microbiological Research

Year:

2018

Language:

english

File:

PDF, 863 KB

english, 2018

39

Recent studies on cellular and molecular mechanisms in Alzheimer’s disease: focus on epigenetic factors and histone deacetylase

Dubey, Harikesh, Gulati, Kavita, Ray, Arunabha

Journal:

Reviews in the Neurosciences

Year:

2018

Language:

english

File:

PDF, 2.88 MB

english, 2018

40

Role of small and intermediate towns in regional development: A case study of Raebareli, Sultanpur and Pratapgarh Districts of Uttar Pradesh, India

Misra, Harikesh N., Mishra, Ashutosh

Journal:

Environmental & Socio-economic Studies

Year:

2017

Language:

english

File:

PDF, 1.71 MB

english, 2017

41

Advances in Seed Priming || Potential of Biopriming in Enhancing Crop Productivity and Stress Tolerance

Rakshit, Amitava, Singh, Harikesh Bahadur

Year:

2018

Language:

english

File:

PDF, 456 KB

english, 2018

42

Secondary Metabolites of Plant Growth Promoting Rhizomicroorganisms (Discovery and Applications) || Secondary Metabolites of Non-pathogenic Fusarium: Scope in Agriculture

Singh, Harikesh Bahadur, Keswani, Chetan, Reddy, M. S., Sansinenea, Estibaliz, García-Estrada, Carlos

Year:

2019

Language:

english

File:

PDF, 446 KB

english, 2019

43

Secondary Metabolites of Plant Growth Promoting Rhizomicroorganisms (Discovery and Applications) || Bacillus spp.: As Plant Growth-Promoting Bacteria

Singh, Harikesh Bahadur, Keswani, Chetan, Reddy, M. S., Sansinenea, Estibaliz, García-Estrada, Carlos

Year:

2019

Language:

english

File:

PDF, 465 KB

english, 2019

44

Evidence for positive response of soil bacterial community structure and functions to biosynthesized silver nanoparticles: An approach to conquer nanotoxicity?

Mishra, Sandhya, Yang, Xiaodong, Singh, Harikesh Bahadur

Journal:

Journal of Environmental Management

Year:

2020

Language:

english

File:

PDF, 1.64 MB

english, 2020

45

New Frontiers in Stress Management for Durable Agriculture || Physiological Responses and Resilience of Plants to Climate Change

Rakshit, Amitava, Singh, Harikesh Bahadur, Singh, Anand Kumar, Singh, Uma Shankar, Fraceto, Leonardo

Year:

2020

Language:

english

File:

PDF, 559 KB

english, 2020

46

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Harikesh Nair, Pradeep Chintagunta, Jean-Pierre Dubé

Journal:

Quantitative Marketing and Economics

Year:

2004

Language:

english

File:

PDF, 346 KB

english, 2004

47

Popular settlements in the city of Allahabad: Findings from three case studies

Harikesh N. Misra

Journal:

Year:

1988

Language:

english

File:

PDF, 5.30 MB

english, 1988

48

Diffusion of new pharmaceutical drugs in developing and developed nations

Ramarao Desiraju, Harikesh Nair, Pradeep Chintagunta

Journal:

International Journal of Research in Marketing

Year:

2004

Language:

english

File:

PDF, 212 KB

english, 2004

49

Dietary phytochemicals alter epigenetic events and signaling pathways for inhibition of metastasis cascade

Singh, B. N., Singh, Harikesh Bahadur, Singh, A., Naqvi, Alim H., Singh, Braj Raj

Journal:

Cancer and Metastasis Reviews

Year:

2014

Language:

english

File:

PDF, 4.98 MB

english, 2014

50

Nutrient Use Efficiency: from Basics to Advances ||

Rakshit, Amitava, Singh, Harikesh Bahadur, Sen, Avijit

Year:

2015

Language:

english

File:

PDF, 8.37 MB

english, 2015